Strive
Flutter
Project Brief
Strive is a social productivity network built for the dopamine age. In just 2 months, we shipped an MVP-level social media app—one of the hardest categories to build—with a clean, scalable architecture and a viral twist: turning your daily goals into public wins. Built with Flutter + Firebase Genkit, Strive lets users create flash goals, share visual proof, and get cheered on by the community. AI helps break down big dreams into bite-sized steps, while our no-code paywall A/B tests monetization on the fly. CTO / Cofounder / Still early… but the engine is ready to scale.
My Role
CTO / Co Fondateur
Time Frame
Janvier 2025
Process
“How do you build a social app from scratch—with AI, feed, and auth—in 2 months?”
We needed to build fast, stay clean, and ship value early—while avoiding all the usual social app traps.
What We Shipped (In 60 Days)
✅ Flash Goals (24h missions with photo proof)
✅ Targets + Steps (longer projects, with AI breakdown)
✅ Win Tracker Feed (Instagram for accomplishments)
✅ Likes, Comments, Bookmarks, Public/Private Modes
✅ Profile with Streaks, Badges, Calendar & Hall of Fame
✅ Communities & Search/Discovery
✅ Clean 3-Layer Architecture with test coverage
✅ Notifications (bravos, reminders, AI nudges)
✅ AI Goal Suggestions + Step-by-Step Guidance
✅ Paywall powered by Superwall (no-code + A/B tested)
AI: The Real Accountability Partner
Strive AI Suggestion Engine: Genkit-powered recommendations based on user rhythm, goal type, and habits
Step-By-Step Coaching: Converts big goals into actionable steps, personalized and time-bound
Smart Reminders & Nudges: Firebase-triggered messages tied to goal status, delay patterns, and user style
Zero Release Friction: AI flows update without App Store release thanks to cloud logic & no-code interfaces
Metrics That Matter
🚀 1,000+ users in early beta
🧠 20% Day 7 Retention (above industry avg for social/productivity)
📸 30% of users post their first goal
💡 Live Paywall A/B tests via Superwall—no dev, just growth
⚙️ MVP built in 2 months (social + AI + clean architecture)
Why This MVP Hits Different
Social + AI = Viral Growth Loops: Each goal post is a flex → Likes, comments → New users inspired
Flash Goals + Photos = Habit Engine: Daily motivation via micro-proof-of-progress
Clean Architecture from Day 1: 3-layer separation (Data / Domain / UI), tested and scalable
Genkit = Real-Time AI Feedback: Update AI flows with no store deploy. Iterate like a web app.
Tech Stack That Feels Like Magic
Flutter: Ship once, run everywhere (iOS, Android, Web coming)
Firebase + Google Cloud Functions (TypeScript): Fast, secure, scalable
Genkit: Google’s bleeding-edge AI infra, integrated at step level
Superwall: Paywall testing without code. Releasing pricing experiments = 5 minutes
Clean Architecture: Maintained code quality & velocity at once
Founder-to-Founder Truth Bombs
Q: “Isn’t social the hardest thing to build?”
→ Yes. And we built it in 2 months with a full feed, auth, and AI.
Q: “How did you move so fast?”
→ No backend boilerplate. Genkit + Firebase + CLEAN = code velocity.
Q: “What if users don’t care about sharing?”
→ 30% post goals. Social accountability is sticky when it’s public.
Q: “Is this scalable?”
→ Yes. MVP ships fast, but backend is enterprise-grade from day one.
Conclusion
The MVP That’s Ready to Scale
Strive isn’t just another goal tracker—it’s a public stage for self-growth.
Before Strive: User → Quiet goals → Quiet quit
After Strive: User → Flash goal → Photo → Community Cheers → Streak → Return
Want to Build an MVP Like This?
“I’ll show you exactly how we built a social app with AI, clean code, and no-code monetization in 60 days.”
🔧 Pick any feature (feed, AI, paywall, validation).
💡 I’ll show you how we shipped it, fast and clean.
⚙️ Let’s make your MVP feel like a $5M build—even on ramen cash.
