Evolum
Flutter
Project Brief
Evolum is a hyper-personalized daily ritual app designed to bring calm, focus, and magic into your life. Combining AI-powered meditations, yoga sessions, journaling, and sound therapy, Evolum adapts to your emotions and goals, offering a unique experience every day. With features like live sessions, AI-generated affirmations, and seamless Apple Health integration, Evolum has grown to 70k MRR bootstrapped, maintaining a 4.9/5 App Store rating and 100k+ reviews. It’s proof that AI can make well-being deeply personal—and profitable.
My Role
CTO / Cofounder
Time Frame
6 years
Process
Founder Pain:
"How do you compete with Calm/Headspace’s $100M budgets when you’re bootstrapped?
We needed to build a meditation app that feels deeply personal… at scale."
The Pivot That Changed Everything
Original Vision: Basic meditation library
AI-Fueled Reality:
Hyper-Personalized Rituals
OpenAI + Make.com generated dynamic sessions (mood → content → music)
Users got unique daily practices vs. static competitors’ content
Live Engagement Engine
Built "Evocast" (live weekly sessions) → 73% retention boost
Frictionless Monetization
Stripe + Apple Pay → 28% conversion rate (2.3x industry avg)
Metrics That Make Founders Salivate
⚡ 0 → 70k MRR in 24 months (no funding)
📈 4.9/5 (100k+ reviews) → App Store featuring
🤖 40% DAU Increase after Daily Rituel Change Everyday
🔥 22% MoM Growth via viral "AI Meditation Hyper Personalized" feature
The Tech Stack That Outran Giants
Flutter: App available on Android, iOS and Web with one single codebase.
Firebase: Database in realtime super quick with cache and Google Cloud function auto trigger.
Make.com: Email, subscription management, content creation with AI Agent.
Git: for versioning the code
Notion: The ultimate Project Management Tools.
Speed Wins:
Used Make.com to auto-generate 10,000+ personalized meditations (0 dev time)
Shipped live streaming feature in 11 days (vs. competitors’ 6-month dev cycles)
Founder-to-Founder Truth Bombs
"How we solved your hidden fears:"
Q: "Won’t fast iterations create tech debt?"
→ Agile sprints + Flutter’s clean architecture = 92% crash-free sessions
Q: "How do you ASO without a big budget?"
→ Engineered 100k+ organic reviews via:
In-app "rate us" triggers after the first meditation sessions
AI-generated review responses (saved 2h/week)
Q: "Prove AI justifies premium pricing?"
→ Users paid 2.4x more for personalized sessions vs. generic packs
The Builder’s Challenge
"What if you could…"
Turn user data into AI-powered upsells (like our 32% ARPU lift)
Launch on 3 platforms simultaneously (Flutter’s superpower)
Build features 5x faster than funded competitors?
Here’s How We Did It:
[Before Evolum] User → Generic content → Churn risk ↑
[After Evolum] User → Mood survey → AI ritual → Live session → Subscription
🚀 Founder Testimonials
"Youcef mentored our junior dev into a CTO while shipping features faster than our previous ‘senior’ team. Evolum’s AI architecture became our unfair advantage."
– Colleague Turned CTO
"The personalized sessions make me feel seen. It’s like having a therapist, yoga instructor, and life coach in one app."
– 5-Star User Review (Typical Sentiment)
If you want to know more: https://evolum.co/
Conclusion
Why This Works for Your Audience
Preys on FOMO: Shows what’s possible against funded competitors
Metrics > Fluff: Hard numbers prove “AI-first” isn’t buzzword bingo
Founder-Centric: Answers hidden objections before they’re asked
System Replication: Positions you as the “plug-and-play” growth engine
This positions Evolum as proof you can turn their vision into a metrics machine – while subtly inviting them to imagine their startup story with you as the catalyst.
